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  • Press Release

In-Store Robotic Displays: How FMCG Brands Launched The Most Disruptive Innovation in Trade Marketing During This Pandemic

26 Nov 2021 13:48:00
3 Dec 2021 13:54:29
Jaycelle Avatar Jaycelle
2
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2021-11-22--16-52-28--IMG_2186--dpp--print

Brands have depended on the same-old in-store marketing and visual merchandising to enhance engagement and sales strategies for decades: cardboards, shelf stoppers, sampling initiatives, and price discounts.

So, naturally, there is a strong desire for upgrading the shopping experience within physical stores, as customer behaviour changes at a rapid pace.

Then enter the pandemic and everything about what we know was thrown under the bus!

Consumers only visited groceries that follow appropriate health safety protocols, decreased their shopping time, and prioritized only the essential categories.

Fast-moving consumer goods (FMCG) brands faced obstacles in trade marketing, such as how to announce brand promotional offers and perform activations inside the store. 

So, given how shoppers refuse to engage with human promoters due to Covid risks and some stores banning promoters altogether, we offered the In-Store Robotic Display (RD). 

Enter Youthopia’s Robotic Display Solution

Locally

Youthopia’s robotic display solution is the ideal program for brands to achieve their goals specifically in driving awareness and trial for newly introduced products to the market ––may it be new flavours, new scents, or new variants, and ultimately conversion for new products. 

Youthopia pioneered Tokinomo here in the Philippines, a shelf advertising robotic display that highlights products and allows for a completely new sort of brand communication at the point of sale. 

One that has never been seen before!

The interactive approach used by Tokinomo is disruptive, memorable, and effective. Tokinomo creates things that talk, dance, move, or sing to market themselves! Imagine a robot advertising superstar!

Besides winning the trust of top FMCG brands all over the world, Tokinomo Robotic Display has won several international awards for being the best retail innovation and digital POP display solution. 

UFC gravy

The Holy Grail of In-store Marketing in this Dark Age 

It was out of the question that the In-Store Robotic Display would cause market disruption, and since it will be the first in the Philippines, brands are more optimistic that it will result in growth for the participating brand.

The RD is simple to install inside the store and is affordable! And to prove this, more and more brands have tried it, counting Alaska Creamy Evap, Alaska Powdered Milk, Alaska Condensed Milk, Kellogg’s Choco Magic, Similac Gain School, Similac Tummy Care, UFC Soup, UFC Gravy, UFC Fun Chow, Wow Sarap and Locally as its early users. 

2021-11-22--16-53-14--IMG_2189--dpp--print

Robotic Displays for FMCG brands 

The supermarket aisles had grown silent the past year or so, as the country goes through a series of lockdowns.

This development is an opportunity for FMCG brands to set themselves apart from the competition through innovative solutions such as Robotic Displays. As a matter of fact, FMCG brands around the world are already using Robotic Displays with outstanding results in terms of shopper engagement, and sales. 

In this time of pandemic where safety is the most important consideration of doing brand activations, the RD program will serve the purpose of human promoters. 

And we are here to see it for more years to come. 

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  • Brian & Jaycelle

Brian and Jaycelle’s 8th Wedding Anniversary

14 Nov 2021 01:18:05
14 Nov 2021 01:19:59
Brian Dys Avatar Brian Dys
1
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Brian and Jaycelle's 8th Wedding Anniversary
Photobooth-style pictures of Brian and Jaycelle’s on their 8th wedding anniversary.

When we say “happy wife, happy life”, how passive or active it is really depends on who’s saying it. Being translated literally — a happy person will most likely contribute to happiness — it is as obvious as you can get. Being ominously interpreted — if a wife isn’t happy, she will wreak havoc in her husband’s life — but this may just be about the difference between beings from planet Mars and Venus. Finally, being stated by a husband as a mantra, puts the onus on him to make it happen. You want a happy life? Make your wife happy! Sustain your wife’s happiness (at all cost) to keep living a happy life.

It sounds so simple until when that “happiness” becomes a zero-sum game (your happiness is not my happiness). What I really meant by that is I only got so far in pleasing my wife until I erupted like a volcano. The gap between the smoke and the spewing lava was really short, but the brewing time was long. It was brought about by a concoction of my misinterpretation of that witty phrase and my silly belief that I can make her happy on my own. I was wrong, damned wrong.

How could anyone blame the Husband Beach Bootcamp where the phrases “yes, dear”, “you are right, I am wrong, I will do better next time” will be etched onto your husband heart and soul — when it works perfectly fine for some?

I choose to be only one person with my wife: the husband, the father, and the guy who likes most things opposite from her likes, are one and the same. So far. it is the best way I know how in riding through the smooth and bumpy road of our marriage.


She emptied a blue luggage and hurled it to the floor. “That isn’t my mine,” I thought. I reached for the army green one and emptied it myself and took all my remaining clothes from the cabinet and dunked them into the open zipper. How unfortunate that most of my shirts were dirty in the laundry basket. I darted out of the bedroom and stationed the luggage near the front door and beside it I prepared a pair of shoes. That was a picture of someone leaving at 11 p.m. Except that I chose not to leave because I admitted to myself that I wasn’t ready to be away from the people that I love. Explosions like these were necessary to relieve the pressure in our relationship. As the night got deeper, the clouds over our heads got lighter. Sleeping in separate rooms brought us into a morning of forgiveness.


Can you really make someone happy on your own? Or do they need to bring in some effort themselves? How we sometimes wing it, how we find the groove, how we tread the murky waters of our relationship is when we carry our own weight towards the center. When we pull out a chair and sit down. When we lay all our cards down the table. When we warm our hands around our own comforts. When I take a sip of my coffee and she, her tea. When we start with “I’m sorry” and continue with “I love you.”


Jaycelle is a tremendous force that I allow into my being. I’m grateful for always finding common grounds wherein we help each other grow and live our individual hopes and dreams. And in this life that we share, I wish to always remember to pull myself back into the now and squeeze the juice out of each moment that we are given.

Categories
  • Press Release

You Can Attend the World’s First-ever Couture Mask Fashion Show. Here’s How!

12 Nov 2021 15:05:48
11 Apr 2022 21:38:28
Jaycelle Avatar Jaycelle
0
Comment
Event Poster 2 (Fun Version _ For Bloggers)
ÀMEN Couture Mask Spring 2022 – World’s First-Ever Couture Mask Fashion Show

Imagine this: a long runway, fancy lights, beautiful models showing off gorgeous fashion pieces, and prominent figures — sitting in the front row seats appreciating the ever-so-elegant visual feast. It sounds like an international event we’ve only seen on TV.

But ÀMEN, a Filipina-led fashion brand, is about to change that because we’re ALL invited to watch the World’s First-Ever Couture Mask Fashion Show with our favorite influencers, celebrities, bloggers, DJ’s, and more! Guess who will be attending the event? Lexi Mendiola, Patricia Henson, Bea Fabregas, Sofia Pablo, Janina Vela, Kim Cruz, Melissa Ricks, Say Alonzo (and more!) – the best part is that we’ll all be getting a front-row seat! Thank you, ÀMEN!

IG Post _ Personalities
Some of the Influencers who are joining the fashion show are Verniece Enciso, Jessica Yang, Patricia Henson, Sofia Pablo, Lexi Mendiola, Janina Vela, and more!

The fashion show will be inspiring, mind-blowing, and Magnifique. Each mask tells a story of strong, impressive women in history that have progressed from being in the dark and then finding the light — aligning with ÀMEN’s values to help women move their lives from point A to point B.

Guest Speakers _ ÀMEN
ÀMEN Couture Mask Spring 2022 special guests are Joyce Pring, Janeena Chan, and Joy Mendoza

The fashion show also has special guests – Joyce Pring, Janeena Chan, and Joy Mendoza – who will share their personal stories of how they came from point A to point B.

Joyce Pring _ Event Guest Speaker
Joyce Pring, ÀMEN Couture Mask Spring 2022 special guest

Joyce Pring will be sharing how she found permanent mental healing after attempting suicide numerous times.

Janeena Chan _ Event Guest Speaker
Janeena Chan, ÀMEN Couture Mask Spring 2022 special guest

Janeena Chan will be sharing how she overcame and came out thriving when she went through Bell’s Palsy.

Joy Mendoza _ Event Guest Speaker
Joy Mendoza, ÀMEN Couture Mask Spring 2022 special guest

Joy Mendoza will be sharing how she found a way to forgive the seven men who raped her.

Video Teaser _ ÀMEN
Teaser: ÀMEN Couture Mask Spring 2022 – World’s First-Ever Couture Mask Fashion Show

The show will be held this Friday (today), November 12, 2021, at 8:00 PM. To RSVP and confirm your spot in the star-studded virtual show, you can sign up using this link bit.ly/AMENph. See you there! Together, let’s make history. #AMENMakesHistory

The event is made possible by the following sponsors: 

Lindt Philippines

ZALORA Philippines https://www.zalora.com.ph/catalog/amen/

KLAD https://www.theofficialklad.com/product-category/collections/

BusinessMirror https://www.businessmirror.com.ph/

Philstar.com http://www.philstar.com/

Preen.ph http://preen.ph/ | www.inquirer.net

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