MOOD. Wake me up when it’s February already. ⚠️Warning: this is a slightly long read.
This was my mood yesterday and pretty much the days before that, hence my absence online.
NYE and New Year’s Day were great, but it turned a little bit different immediately after.
There was covid positive in the family.
I struggled with insomnia, for weeks.
Felt sick and low.
Felt a sense of anxiety and panic due to another wave of the pandemic. No thanks to Omicron.
Even until last night, I didn’t get to have a quality sleep…
BUT…
As soon as I woke up before 6 this morning, I chose to fully wake up and stand up.
I woke up with my (supportive) husband, kept the veggies I ordered from our neighbor yesterday.
I cooked us some omelets for breakfast.
And Brian made us my requested banana-kiwi smoothie.
Then when Bryce woke up, he called us for some morning snuggles in bed.
Made him his favorite chocOats (chocolate drink with oats) for breakfast.
Danced to 12 songs as my workout which lasted for about an hour. Woohoo!
Then Bryce and I watched Encanto, which made me ugly cry, it was so good!
And ate lunch with my boys! I’m feeling a bit more of myself, and I am grateful.
This was the mood I’m aiming for!
I am taking my time to heal and recover.
All this is to say that we have the power to break the bad pattern, and change the course of our day, our weeks, and even our lives!
But in the meantime, take as much break as you need —to heal, to recover, to reassess. Whatever it is that you need to do to feel a little bit more of yourself.
In case you needed to hear this, YOU can do this TOO!
Brands have depended on the same-old in-store marketing and visual merchandising to enhance engagement and sales strategies for decades: cardboards, shelf stoppers, sampling initiatives, and price discounts.
So, naturally, there is a strong desire for upgrading the shopping experience within physical stores, as customer behaviour changes at a rapid pace.
Then enter the pandemic and everything about what we know was thrown under the bus!
Consumers only visited groceries that follow appropriate health safety protocols, decreased their shopping time, and prioritized only the essential categories.
Fast-moving consumer goods (FMCG) brands faced obstacles in trade marketing, such as how to announce brand promotional offers and perform activations inside the store.
So, given how shoppers refuse to engage with human promoters due to Covid risks and some stores banning promoters altogether, we offered the In-Store Robotic Display (RD).
Enter Youthopia’s Robotic Display Solution
Youthopia’s robotic display solution is the ideal program for brands to achieve their goals specifically in driving awareness and trial for newly introduced products to the market ––may it be new flavours, new scents, or new variants, and ultimately conversion for new products.
Youthopia pioneered Tokinomo here in the Philippines, a shelf advertising robotic display that highlights products and allows for a completely new sort of brand communication at the point of sale.
One that has never been seen before!
The interactive approach used by Tokinomo is disruptive, memorable, and effective. Tokinomo creates things that talk, dance, move, or sing to market themselves! Imagine a robot advertising superstar!
Besides winning the trust of top FMCG brands all over the world, Tokinomo Robotic Display has won several international awards for being the best retail innovation and digital POP display solution.
The Holy Grail of In-store Marketing in this Dark Age
It was out of the question that the In-Store Robotic Display would cause market disruption, and since it will be the first in the Philippines, brands are more optimistic that it will result in growth for the participating brand.
The RD is simple to install inside the store and is affordable! And to prove this, more and more brands have tried it, counting Alaska Creamy Evap, Alaska Powdered Milk, Alaska Condensed Milk, Kellogg’s Choco Magic, Similac Gain School, Similac Tummy Care, UFC Soup, UFC Gravy, UFC Fun Chow, Wow Sarap and Locallyas its early users.
Robotic Displays for FMCG brands
The supermarket aisles had grown silent the past year or so, as the country goes through a series of lockdowns.
This development is an opportunity for FMCG brands to set themselves apart from the competition through innovative solutions such as Robotic Displays. As a matter of fact, FMCG brands around the world are already using Robotic Displays with outstanding results in terms of shopper engagement, and sales.
In this time of pandemic where safety is the most important consideration of doing brand activations, the RD program will serve the purpose of human promoters.
